How to be an expert

How to be an expert.
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Position yourself as the expert, but dont be condescending. This is a given, but its worth mentioning. Yes, you want to be seen as an authority on the subject, but you dont want to come across as arrogant or a know-it-all. Remember these are real people reading your article. If you offend them, youve lost them. Of course the same can be said for off-color or offensive remarks. When in doubt, leave it out.
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Your resource box should present itself as the next logical step. The article should transition nicely right into the resource box. You want them to go to your website, so your resource box should hint at more information to be found on the topic.